Client
Optus
Optus is one of Australia's largest telecommunications companies, operating across mobile, broadband and entertainment. The brand runs high-volume, always-on campaign activity across every major channel, including digital, social, out-of-home and print, with strict brand governance requirements and fast-turnaround production cycles. Creative work at this scale demands precision and adaptability: the ability to produce on-brand, production-ready assets across competing deadlines without losing quality in the volume.
+ PROJECT OVERVIEW
Campaign design and asset production for Optus, delivered via Big Red Communications Group, Melbourne. The work spanned the full digital and social ecosystem, with omni-channel campaign assets produced to Optus brand standards across a complex multi-platform environment. Every asset had to be simultaneously on-brand, production-ready and built to perform across formats ranging from social tiles to large-format print.
This was not a single campaign engagement but an ongoing production relationship, meaning the work required both creative consistency and the operational discipline to manage competing deadlines without compromising on craft. Brand compliance at this scale is its own design challenge: maintaining the integrity of a major brand across high-volume output, under time pressure, across multiple concurrent work streams.
+ WHAT WE DELIVERED
Digital campaign assets across social media, display advertising and print, produced to Optus brand guidelines. Platform-specific social content formatted and sized for each channel's requirements. Motion-ready assets prepared for video production teams — designed with animation in mind from the first frame. Omni-channel creative solutions that maintained brand coherence across every touchpoint, from mobile-first social to large-format executions.
+ OUTCOME
Assets delivered on time across competing production deadlines, meeting Optus brand standards at every stage. The engagement demonstrated that high-volume campaign output and considered design thinking are not mutually exclusive. Craft and speed can coexist when the brief is understood clearly from the start and the production discipline is in place to honour it.
+ MY DELIVERABLES
Art direction and graphic design for digital and social campaign assets. Motion-ready file preparation for video production teams. Omni-channel layout adaptation across platform-specific formats. Brand compliance review against Optus standards. Production management across multiple concurrent campaign workstreams. Delivered via Big Red Communications Group, Melbourne.
NAVIGATION
SELECTED WORK
© 2025 Shelley Stellenberg. All rights reserved.
We are proud to acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the traditional custodians of the land on which we work. We pay respect to their Elders past and present.
NAVIGATION
SELECTED WORK
© 2025 Shelley Stellenberg. All rights reserved.
We are proud to acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the traditional custodians of the land on which we work. We pay respect to their Elders past and present.
NAVIGATION
SELECTED WORK
© 2025 Shelley Stellenberg. All rights reserved.
We are proud to acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the traditional custodians of the land on which we work. We pay respect to their Elders past and present.
Client
Client
Optus
Optus
Optus is one of Australia's largest telecommunications companies, operating across mobile, broadband and entertainment. The brand runs high-volume, always-on campaign activity across every major channel, including digital, social, out-of-home and print, with strict brand governance requirements and fast-turnaround production cycles. Creative work at this scale demands precision and adaptability: the ability to produce on-brand, production-ready assets across competing deadlines without losing quality in the volume.
+ PROJECT OVERVIEW
Campaign design and asset production for Optus, delivered via Big Red Communications Group, Melbourne. The work spanned the full digital and social ecosystem, with omni-channel campaign assets produced to Optus brand standards across a complex multi-platform environment. Every asset had to be simultaneously on-brand, production-ready and built to perform across formats ranging from social tiles to large-format print.
This was not a single campaign engagement but an ongoing production relationship, meaning the work required both creative consistency and the operational discipline to manage competing deadlines without compromising on craft. Brand compliance at this scale is its own design challenge: maintaining the integrity of a major brand across high-volume output, under time pressure, across multiple concurrent work streams.
+ WHAT WE DELIVERED
Digital campaign assets across social media, display advertising and print, produced to Optus brand guidelines. Platform-specific social content formatted and sized for each channel's requirements. Motion-ready assets prepared for video production teams — designed with animation in mind from the first frame. Omni-channel creative solutions that maintained brand coherence across every touchpoint, from mobile-first social to large-format executions.
+ OUTCOME
Assets delivered on time across competing production deadlines, meeting Optus brand standards at every stage. The engagement demonstrated that high-volume campaign output and considered design thinking are not mutually exclusive. Craft and speed can coexist when the brief is understood clearly from the start and the production discipline is in place to honour it.
+ MY DELIVERABLES
Art direction and graphic design for digital and social campaign assets. Motion-ready file preparation for video production teams. Omni-channel layout adaptation across platform-specific formats. Brand compliance review against Optus standards. Production management across multiple concurrent campaign workstreams. Delivered via Big Red Communications Group, Melbourne.
Client
Client
Optus
Optus
Optus is one of Australia's largest telecommunications companies, operating across mobile, broadband and entertainment. The brand runs high-volume, always-on campaign activity across every major channel, including digital, social, out-of-home and print, with strict brand governance requirements and fast-turnaround production cycles. Creative work at this scale demands precision and adaptability: the ability to produce on-brand, production-ready assets across competing deadlines without losing quality in the volume.
+ PROJECT OVERVIEW
Campaign design and asset production for Optus, delivered via Big Red Communications Group, Melbourne. The work spanned the full digital and social ecosystem, with omni-channel campaign assets produced to Optus brand standards across a complex multi-platform environment. Every asset had to be simultaneously on-brand, production-ready and built to perform across formats ranging from social tiles to large-format print.
This was not a single campaign engagement but an ongoing production relationship, meaning the work required both creative consistency and the operational discipline to manage competing deadlines without compromising on craft. Brand compliance at this scale is its own design challenge: maintaining the integrity of a major brand across high-volume output, under time pressure, across multiple concurrent work streams.
+ WHAT WE DELIVERED
Digital campaign assets across social media, display advertising and print, produced to Optus brand guidelines. Platform-specific social content formatted and sized for each channel's requirements. Motion-ready assets prepared for video production teams — designed with animation in mind from the first frame. Omni-channel creative solutions that maintained brand coherence across every touchpoint, from mobile-first social to large-format executions.
+ OUTCOME
Assets delivered on time across competing production deadlines, meeting Optus brand standards at every stage. The engagement demonstrated that high-volume campaign output and considered design thinking are not mutually exclusive. Craft and speed can coexist when the brief is understood clearly from the start and the production discipline is in place to honour it.
+ MY DELIVERABLES
Art direction and graphic design for digital and social campaign assets. Motion-ready file preparation for video production teams. Omni-channel layout adaptation across platform-specific formats. Brand compliance review against Optus standards. Production management across multiple concurrent campaign workstreams. Delivered via Big Red Communications Group, Melbourne.