Client
Slack
Slack is a cloud-based collaboration platform owned by Salesforce, used by millions of teams globally to manage communication, projects and workflows. By the time the 'Work From Anywhere' campaign was developed, Slack had become synonymous with the distributed work movement, its product at the centre of one of the most significant cultural shifts in modern working life. The campaign needed to capture that moment honestly: not as a technology pitch, but as a reflection of how people were actually living and working.
+ PROJECT OVERVIEW
Motion-ready graphic asset design for Slack's 'Work From Anywhere' campaign at R/GA Sydney. The campaign addressed a cultural shift that was genuinely underway, which meant the creative work needed to feel observed rather than manufactured. Digital, social and web assets had to perform across a complex multi-platform environment while maintaining the warmth and clarity that the Slack brand depends on.
The challenge of campaign work at this scale is that every asset exists in a different context: a social tile seen for two seconds, a web banner encountered mid-scroll, a digital display viewed from across a room. Each format requires its own decisions. The system holding all of them together has to be strong enough to flex without fracturing.
+ WHAT WE DELIVERED
Motion-ready graphic assets for digital, social and web channels across the 'Work From Anywhere' campaign. Platform-specific asset production sized and formatted for each channel's requirements. Design developed with animation in mind from the first frame, ensuring motion teams could work directly from the supplied files without reworking the underlying design. A cohesive visual system applied consistently across all campaign touchpoints while accommodating the specific demands of each format.
+ OUTCOME
Slack'S "Work From Anywhere" campaign utilised innovative visuals and relatable messaging to resonate with a global audience navigating remote work. By combining creative storytelling with a cohesive design strategy, we delivered a campaign that reinforced Slack’s role as an essential tool for flexible and connected work environments.
+ MY DELIVERABLES
Digital brand design and asset production across the 'Work From Anywhere' campaign. Motion-ready file preparation for animation and video teams. Platform-specific layout adaptation across social, digital and web formats. Brand compliance review against Slack's global standards. Delivered at R/GA Sydney.
NAVIGATION
SELECTED WORK
© 2025 Shelley Stellenberg. All rights reserved.
We are proud to acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the traditional custodians of the land on which we work. We pay respect to their Elders past and present.
NAVIGATION
SELECTED WORK
© 2025 Shelley Stellenberg. All rights reserved.
We are proud to acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the traditional custodians of the land on which we work. We pay respect to their Elders past and present.
NAVIGATION
SELECTED WORK
© 2025 Shelley Stellenberg. All rights reserved.
We are proud to acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the traditional custodians of the land on which we work. We pay respect to their Elders past and present.
Client
Client
Slack
Slack
Slack is a cloud-based collaboration platform owned by Salesforce, used by millions of teams globally to manage communication, projects and workflows. By the time the 'Work From Anywhere' campaign was developed, Slack had become synonymous with the distributed work movement, its product at the centre of one of the most significant cultural shifts in modern working life. The campaign needed to capture that moment honestly: not as a technology pitch, but as a reflection of how people were actually living and working.
+ PROJECT OVERVIEW
Motion-ready graphic asset design for Slack's 'Work From Anywhere' campaign at R/GA Sydney. The campaign addressed a cultural shift that was genuinely underway, which meant the creative work needed to feel observed rather than manufactured. Digital, social and web assets had to perform across a complex multi-platform environment while maintaining the warmth and clarity that the Slack brand depends on.
The challenge of campaign work at this scale is that every asset exists in a different context: a social tile seen for two seconds, a web banner encountered mid-scroll, a digital display viewed from across a room. Each format requires its own decisions. The system holding all of them together has to be strong enough to flex without fracturing.
+ WHAT WE DELIVERED
Motion-ready graphic assets for digital, social and web channels across the 'Work From Anywhere' campaign. Platform-specific asset production sized and formatted for each channel's requirements. Design developed with animation in mind from the first frame, ensuring motion teams could work directly from the supplied files without reworking the underlying design. A cohesive visual system applied consistently across all campaign touchpoints while accommodating the specific demands of each format.
+ OUTCOME
Slack'S "Work From Anywhere" campaign utilised innovative visuals and relatable messaging to resonate with a global audience navigating remote work. By combining creative storytelling with a cohesive design strategy, we delivered a campaign that reinforced Slack’s role as an essential tool for flexible and connected work environments.
+ MY DELIVERABLES
Digital brand design and asset production across the 'Work From Anywhere' campaign. Motion-ready file preparation for animation and video teams. Platform-specific layout adaptation across social, digital and web formats. Brand compliance review against Slack's global standards. Delivered at R/GA Sydney.
Client
Client
Slack
Slack
Slack is a cloud-based collaboration platform owned by Salesforce, used by millions of teams globally to manage communication, projects and workflows. By the time the 'Work From Anywhere' campaign was developed, Slack had become synonymous with the distributed work movement, its product at the centre of one of the most significant cultural shifts in modern working life. The campaign needed to capture that moment honestly: not as a technology pitch, but as a reflection of how people were actually living and working.
+ PROJECT OVERVIEW
Motion-ready graphic asset design for Slack's 'Work From Anywhere' campaign at R/GA Sydney. The campaign addressed a cultural shift that was genuinely underway, which meant the creative work needed to feel observed rather than manufactured. Digital, social and web assets had to perform across a complex multi-platform environment while maintaining the warmth and clarity that the Slack brand depends on.
The challenge of campaign work at this scale is that every asset exists in a different context: a social tile seen for two seconds, a web banner encountered mid-scroll, a digital display viewed from across a room. Each format requires its own decisions. The system holding all of them together has to be strong enough to flex without fracturing.
+ WHAT WE DELIVERED
Motion-ready graphic assets for digital, social and web channels across the 'Work From Anywhere' campaign. Platform-specific asset production sized and formatted for each channel's requirements. Design developed with animation in mind from the first frame, ensuring motion teams could work directly from the supplied files without reworking the underlying design. A cohesive visual system applied consistently across all campaign touchpoints while accommodating the specific demands of each format.
+ OUTCOME
Slack'S "Work From Anywhere" campaign utilised innovative visuals and relatable messaging to resonate with a global audience navigating remote work. By combining creative storytelling with a cohesive design strategy, we delivered a campaign that reinforced Slack’s role as an essential tool for flexible and connected work environments.
+ MY DELIVERABLES
Digital brand design and asset production across the 'Work From Anywhere' campaign. Motion-ready file preparation for animation and video teams. Platform-specific layout adaptation across social, digital and web formats. Brand compliance review against Slack's global standards. Delivered at R/GA Sydney.